Instead of assigning social media duties to some intern or the cheapest content creation team they could find, they made sure that the people running that piece of their digital business were witty, capable, professional people who understand brand voice, who understand their fans, and who understand how memes and social marketing work. via Why […]
Mailbox App
Looking forward to trying out this new application with an innovative approach to email and task management. There are “only” 147,529 people infront of me to get the app. Thought this was a clever bit of copywriting from their website At launch Mailbox will be free, and our goal is to keep a version of Mailbox free […]
Hoeferweb Client News– January 2013
Happy New Year! I hope 2013 is off to a great start for you and your organization! If there is anything I can do to help you to meet your 2013 goals I hope you will let me know! New Support System In order to make sure we are handling your support requests efficiently I […]
New Year, New Books
Just ordered a “Shedload” of new Internet Marketing books. Some of these are for me, and I am considering some for inclusion in the Internet Marketing course I teach at Marlboro College Graduate School. (Affiliate Links below) Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide The Yahoo! Style Guide: The […]
Mike Hoefer Speaks at BizConNH 2012
Mike Hoefer, founder of Hoeferweb Internet Marketing and Strategy in Keene, NH will be a featured speaker at BizConNH 2012 in Peterborough, NH on Saturday, September 22 from 9 a.m.-3:30 p.m. Hoefer will speak on “Building a WordPress Website: Tips & Tricks from the Field.” He says, “Wordpress’s ease of use and best-in-class blogging features […]
WordPress 3.4 introduces Twitter embed
Mentioned with @ellie_c_veneziain local paper in a story regarding #LinkedIn sentinelsource.com/business/busin… — Mike Hoefer (@mhoefer) June 18, 2012
Seeking Website Producer (Part-Time Contract)
Busy and growing digital marketing firm in Keene, NH seeks Website Producer for 13 week contract. Required Skills: Extreme Customer Service Focus Strong WordPress Skill and Experience Ability to work independently and get things done Resourceful- able to find solutions and workarounds to problems encountered Knowledge of web graphics and CSS Knowledge of SEO basics and best practices […]
Capturing lead contact info prior to downloading a PDF using Gravity Forms and WordPress
I recently had to to come up with a solution that would allow my client to capture some contact information prior to downloading a pdf they wanted to give away. If it was just one .pdf the process could be pretty straight forward. User fills out a form and is then redirected to an “orphan” […]
LinkedIn Workshop at Hannah Grimes
Ellie Cook-Venezia and I led a well attended presentation/workshop on LinkedIn this week at the Hannah Grimes Center. Here are the slides in as a 2.4 MB.pdf
BizCon NH Notes
Here are the slides I presented at BizCon NH and the links below are the reference materials for the presentation. I had a great time and look forward to speaking again next year.