Instead of assigning social media duties to some intern or the cheapest content creation team they could find, they made sure that the people running that piece of their digital business were witty, capable, professional people who understand brand voice, who understand their fans, and who understand how memes and social marketing work. via Why […]
Archive | Inbound Marketing
New Year, New Books
Just ordered a “Shedload” of new Internet Marketing books. Some of these are for me, and I am considering some for inclusion in the Internet Marketing course I teach at Marlboro College Graduate School. (Affiliate Links below) Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide The Yahoo! Style Guide: The […]
BizCon NH Notes
Here are the slides I presented at BizCon NH and the links below are the reference materials for the presentation. I had a great time and look forward to speaking again next year.
Inbound Marketing Summit
In Boston MA for a couple of days for the Inbound Marketing Summit. Looking forward hearing some of the best and brightest in the industry and reconnecting with old and new friends. Follow my Twitter Acct. @mhoefer for realtime updates.
I Left my Yellow Pages in San Francisco
I’ve had at least two new clients come to me this year saying “You know, we got our bill for our Yellow Pages ad and we realize we could not remember the last time we look up something in the Yellow Pages!” It’s interesting to see this news today that San Francisco has taken the […]