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Internet Marketing

Hoeferweb specializes in a wide variety of internet marketing techniques. If you need assistance, chances are we can help you. In particular we are pleased to offer services in the following areas.

  • Social Media Marketing: Facebook and Twitter and YouTube Oh My! Frightened by Social Media Marketing?  Hoeferweb will help you to see through the fog of this rapidly changing space and craft a simple, doable plan for your social media success.
  • Email Marketing: Some call email campaigns the original social media marketing. Despite all the attention to the new kids on the block, email marketing campaigns & newsletters are still perfect for many organizations. Are you one of them? Contact us to find out.
  • Search Engine Optimization (SEO): Are you findable on the web? Have you thought deeply about how your customers think (and search) for your products? Are technical aspects of your website getting in the way of good Search Engine Performance? Unfortunately there is no magic bullet to top search engine performance but we can make sure your site is following best practices and get you on the right track to reap the rewards of  search engine friendly website.
  • Search Marketing (Pay Per Click (PPC) and Display Advertising Campaigns): Successful Marketers love PPC advertising (Google/Facebook) because it delivers website visitors and conversions in a predictable and controllable manner. Our Google Certified Adword specialist will work with you to define your campaign goals, keywords, and budget. We will then implement and monitor the campaign performance and make adjustments as needed.
  • Web Analytics: We love data and fact based decision making. We will work with you to set measurable and valuable conversion goals for your website and review the data with you on a defined basis to look for areas of improvement.
  • Content Strategy & Development: If content is king, why is it always the last thing people think about when designing a site or planning for an email marketing campaign? In our current marketing climate its vital you organization has a cohesive plan for content and the ability to create and deliver that content across a variety of channels. We have experience and expertise in creating compelling content that will bring people to your site and help them to engage with your brand online.
  • Wikipedia™ Content Creation: “Community Pillar” organizations with historical significance (Theaters, Foundations, Associations)  will benefit from having a page on Wikipedia as part of their overall internet communication Plan. Our writers know the ins and out of writing for this specialized channel and can help make sure your presence follows the Wikipedia™ Content guidelines. Ongoing monitoring and maintenance can be arranged as part of our Active Web Management services.

Whenever possible our Internet Marketing programs are handled in a fixed price manner. Some programs (Email Marketing, PPC) scale with volume. Contact us today to learn more.